Make an event share-worthy through social media savvy
If something happens at Ball Event Center and it has no presence on social media, did it happen at all? A funny question, but not an irrelevant one, as social media plays an ever larger role in building business, community, and personal relationships.
A thought-out and well-crafted social media strategy is essential for boosting any event’s visibility. Whether it’s a business conference, trade show, fundraiser, or even a wedding reception or quinceañera, social media spreads the word to customers, colleagues, and friends—and it works. In fact, 75% of event marketers say social media is their most effective marketing channel, and posts on platforms like Instagram, LinkedIn, and X drive nearly 25% of overall traffic to any given event. Think registration pages for trade shows or meetings, or RSVPs for parties.
Every picture tells a story
Visual content is key to engagement, especially on image-driven platforms like Instagram, where 83% of users regularly discover new products, services, or events. Create selfie stations for instantly shareable images that help promote a company brand or share a private celebration. A pre-decorated and branded selfie spot gives hosts more control over what gets posted—important for businesses that need to maintain brand consistency through visual identities.
Hashtag it
Events with branded hashtags see up to 13% more engagement than those without. Custom hashtags make it easier to post and track social content and for attendees to view, revisit, and share photos and videos later. Keep the hashtag short, relevant, and easy to remember. Prominently feature it on signage, programs, menus, and digital displays that encourage people to use it. For example, weddings at Ball Event Center might use #SmithJonesWedding2025, while conferences might opt for #ABCConference2025.
Live, from Ball Event Center!
Photo booths with props, green screens, live polling, Q&A sessions, and contests create memorable
moments that extend engagement beyond the event’s date and location – or even beyond the physical space itself! They’re perfect for platforms like Facebook Live, Instagram Stories, and TikTok, which allow real-time sharing of immersive, interactive experiences that people love to watch. Eighty percent of viewers on those platforms prefer watching live video over reading a blog post, and those videos generate six times more engagement than pre-recorded videos on Facebook. On Instagram Live, videos receive six times more interactions, with 57% of viewers watching at least 75% of the live session.
Share the spotlight
Professional photographers, videographers, or social media managers can help spot and capture key moments as they happen. User-generated content receives 8.7 times more engagement than branded content. Keynote speeches, award presentations, first dances, and behind-the-scenes glimpses can all be shared in real-time or after the event. Event organizers can also designate different guests or speakers to post updates from their own perspectives, making the event an even richer experience for both attendees and viewers.
Don’t forget the follow-up
Thanks to social media the buzz doesn’t have to stop when the event ends. Follow-up content, such as highlight videos, photo galleries, and attendee shoutouts, helps sustain interest and extend engagement even further. That can be especially useful for a business, as 74% of consumers are more likely to make a purchase after an experiential marketing event. Encourage guests to keep using the event hashtag and to share the event’s social profiles to increase exposure and build goodwill.
Choose a venue that supports your vision
Ball Event Center houses versatile, modern, and adaptable spaces that make it perfect for both large and small events. Ball is also fully equipped to support a social media savvy event with state-of-the-art AV capabilities, customizable layouts, and a professional staff ready to help execute any vision. Ball Event Center makes it easy to create a seamless, engaging, and highly shareable experience that reminds people that yes, that event really happened.
Excited to see what Ball has to offer? Contact us online today to take a tour and get all of your questions answered!
